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PaintPRO Archive — Industry News
PaintPRO acquires BPA audit
PaintPRO magazine is now audited by BPA International. The audits provide advertisers and agencies with assurance that what they choose to invest in does in fact reach target audiences for specific ads. The audits also help media companies by documenting the quality of their audiences. In addition to verifying exact counts of recipients, BPA documents that they are qualified in the markets served by the publications. PaintPRO will be issuing semi-annual circulation statements in the standard BPA International format. www.bpai.com
