The Flood Company has named Guillermo (Willy) Rosenberg to the position of European sales manager for the company's newly formed European subsidiary, Owatrol International. Rosenberg will be responsible for implementing Owatrol International's sales, marketing and business development programs across Europe. He will also be responsible for the region's technical and local product training needs.
Based out of Spain, Rosenberg will work closely with Flood's headquarters here to develop specific marketing programs and sales materials targeting new business opportunities on the Continent. He will also work closely with Flood's licensees in France and Norway on all manufacturing, sales and distribution issues.
Prior to joining Owatrol International, Rosenberg held a number of sales and marketing positions at Franklin Electric Co. and Nordson Corp. As director of marketing at Franklin's Italian subsidiary, he succeeded in developing new business opportunities in a number of diverse cultural and economic environments.
