The Bella Vernici System was developed by a conglomerate of Artists
and Concrete Contractors looking to create a system without limitations.
Spearheaded by Art Director Rodney Ray, the result originally hit the
floor running in 2001 on large-scale residential projects demanding more
color integrity and design than concrete applicators dreamed possible.
Soon, Art Studios began inquiring about bringing this line to market.
After another 18 months of on-the-job testing,
the product became available exclusively through these studios.
Initially sold under an alternative label, Bella Vernici was formally
announced in September of 2004 at the Manhattan Faux Expo.
Since then, Dealerships and Distribution lines have opened nationally and
become available in such chains as Benjamin Moore and Sherwin Williams.
While Concrete Stain has been around for decades,
the surface of the Decorative Staining Market has barely been scratched.
There are countless applications for ther Overlay and Oxidizer system
as any rigid surface can be prepared to accept the cementitious veneer.
And, because the look can vary drastically from one technique to another,
it is a media that constantly reinvents itself through applicators.
We invite you to peruse this site to stimulate your creativity.
Any questions or comments may be directed to our home office.
Current schedule for the classes:
August 25th-27th, 2005 at Koch Bros. Decorating St Louis, MO.
September 7th-9th, 2005 at Vigini Studios in San Antonio, Texas.
September 13th-15th, 2005 at Koch Bros. Decorating in St Louis, MO.
September 19th-21st, 2005 at The Faux School in Frederick, Maryland.
October 10th-12th, 2005 at Seattle Achitectural Finishing Studio in Seattle, Washington.
October 17th-19th, 2005 at Star Scenic Supply in Orlando, Florida.
October 24th-26th, 2005 at If Walls Could Talk in Edgewater, Colorado.
November 7th-9th, 2005 at Twig and a Feather Studios in Chicago, Illinois
November 14th-16th, 2005 at Paintin' the Town Faux in Atlanta, Georgia.
December 5th-7th, 2005 at Royal Design Studios in San Diego, California.