ICI, This Old House Paints

New Old House paint
ICI Paints, the manufacturer behind the Glidden and Ralph Lauren brands, launched a This Old House paint line in March.

The line, a tie-in with the television program of the same name, features SmoothCote modifiers, a network of urethane polymers that improve application and appearance. The thick, one-coat paint balances sag resistance and flow for an even finish.

When dry, the paint offers exceptional hide and resistance to mildew and algae.
This Old House paint is available in flat, satin, and semigloss, plus alkyd and latex primers. The line features 320 colors, including 33 “historical” hues that are similar to colors popular in the early twentieth century. Color stripe cards and color cards were developed with regional influences in mind. For more information, visit the This Old House Web site or call (866) 864-4544.